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Purpose-Driven Wealth Management for Life’s Defining Events
As your Personal CFO, we bring clarity, confidence, and control to your financial life, so your wealth protects what matters most and preserves your legacy for future generations.
TQM is Total Quality Management
with Authentic Care
TQM Wealth Partners acts as a personal CFO for high-income earners and high-net-worth individuals – including successful business owners, executives and families – helping them make financial decisions rooted in their personal values so they can cultivate long-term prosperity and preserve their legacies for generations to come.
Our mission is to empower clients to lead rich, fulfilling lives. We deliver investment guidance shaped by a unique Comprehensive Financial Plan that we tailor to client’s individual needs. We then execute through this plan to protect and grow long-term wealth in the most efficient and cost-effective manner.
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3C Focus
Our Total Quality approach delivers more than wealth management. It provides a framework for financial clarity, confidence in your decisions, and control over your outcomes.

Confidence
A transparent data-driven strategy that keeps you on course in all market conditions

Clarity
A complete view of your wealth, liabilities, and goals in one cohesive plan

Control
Continuous monitoring and coordination, so every decision supports your purpose and priorities.
Problems We Solve by Role
Every client’s path is different. Select your role to see how
we bring clarity and control to your wealth.

Entrepreneurs & Business Owners Nearing Exit

High income Biotech Executive
Challenges:
Concentrated stock risk from equity compensation and uncertainty around diversification timing.
Complex tax exposure related to RSUs, NSOs, ISOs, AMT, stock sales, and deferred compensation.

Widowers or Recently Divorced with Substantial Wealth
Challenges:
Emotional overwhelm and fear of making costly financial mistakes during a major life transition.
Fragmented accounts and limited visibility across assets, income, and obligations.

Woman In Transition (Divorced, Inheritance, or Widowhood)
Challenges:
Uncertainty about total wealth, income sufficiency, and long-term financial security.
Managing multiple accounts, attorneys, and advisors without a clear financial lead.

Families with Generational Wealth/Nearing Estate Transition
Challenges:
Estate tax exposure: Concern about losing up to 40%+ of estate to taxes.
Wealth transfer complexity: Fragmented trusts, entities, and outdated structures.

High-net-worth Families with Complex Wealth Structures
Challenges:
No single, integrated household balance sheet across trusts, entities, investments, and family members.
Tax inefficiencies created by overlapping advice and disconnected planning.

Executives & Corporate Professionals Nearing Retirement
Challenges:
Fear of outliving assets (longevity risk).
Unclear withdrawal and tax strategy.

Inherited Wealth Recipients/Family Trustees
Challenges:
Lack of understanding of trust mechanics and obligations.
Anxiety over “ruining” heirs with too much privilege.
Our Services
Comprehensive, coordinated, and customized – everything you
need to grow, protect, and transfer your wealth.
- Comprehensive Financial PlanningFinancial planning is life planning. When your financial world is expertly managed, clarity grows, opportunities expand, and purpose strengthens. We believe true peace of mind begins with security, and from that foundation, a more meaningful life can take shape. Learn More
- Investment ManagementCapital is more than financial wealth; it reflects every form of leverage, including the value of one’s life. Our team of financial experts and strategists builds portfolios that align precisely with each client’s wealth plan, ensuring every asset serves a clear and purposeful role. Learn More
- Business PlanningWe enable entrepreneurs and C-suite executives to focus on growth while we protect and enhance the value of their businesses. From asset protection and exit strategies to valuations, key-employee coverage, and buy-sell reviews, we deliver the essential planning needed to safeguard success and maximize long-term value. Learn More
- Insurance ManagementWe bring clarity and intention to the insurance strategies that protect your family and assets. By assessing needs, refining coverage, and aligning policies with your broader financial plan, we ensure your protections are efficient, purposeful, and built for long-term security. Learn More
- Family Wealth ProgramWe help families take a total-wealth approach to preserving and passing on their values, stories, and traditions with intention. Our guidance brings clarity and purpose to each new chapter, ensuring every legacy is honored, strengthened, and thoughtfully continued. Learn More
- Legacy PlanningWe help families address the unique considerations that arise from health needs and the complexities of financial success. Our planning provides tailored protection and resources to support loved ones and preserve the integrity of your legacy. Learn More
The Legacy Dialogues
Legacy is about more than wealth. It is shaped through intention, service, and conversations that guide values, decisions, and continuity across generations.
The Legacy Dialogues was founded by Marcel V. Quiroga, Founder and CEO of TQM Wealth Partners and a Certified Retirement Management Advisor, to inspire philanthropy and meaningful community engagement. It reflects her belief that wealth carries responsibility beyond balance sheets. Through thoughtful conversations, The Legacy Dialogues brings leaders and families together to explore purpose, generosity, and the lasting impact they want to create in the world.
Proud Members Of

Achieving Clarity, Confidence, and Control – The Smith Family's Journey
TQM Wealth Partners guided a family from uncertainty to empowerment post-IPO introduction.
Frequently Asked Questions
Questions We Often Hear from Our Clients
Every TQM relationship begins with a question about wealth, timing, or purpose. Our role is to bring clarity, confidence, and control to the decisions that matter most. Here are some of the questions we’re asked most often, and how we help answer them.
For many executives, professional success and personal wealth are deeply connected. That overlap can create both pride and pressure. At TQM, we help you diversify with care and intention. With our 3C framework, we begin by building confidence through planning; modeling what different scenarios mean for your long-term security. We then establish control through a structured plan for equity sales and liquidity, executed quietly and thoughtfully. The outcome is clarity in knowing your wealth continues to grow independently of a single company’s success.
The most effective planning starts well before liquidity. At TQM, we help you prepare by aligning equity, taxes, and estate structures ahead of time, so every part of your wealth is ready when the moment arrives. Our 3C approach creates confidence through planning by clarifying your after-tax outcomes, control by coordinating your team and timing, and clarity by connecting this event to the larger story of your life and legacy.
Most clients already have excellent professionals. The problem is that their advice often operates in isolation. At TQM, we serve as your Personal CFO, connecting every piece of your financial world into one coordinated plan. Our role is to create control by ensuring your advisors work from the same strategy, confidence by knowing nothing is left unaddressed, and clarity by turning scattered decisions into one unified direction.
Irregular income does not have to mean irregular confidence. We help you create a structured rhythm that turns unpredictable inflows into steady financial progress. With our 3C framework, we build confidence through planning by setting clear intentions for each liquidity moment, control by tracking and managing those events across your calendar, and clarity by ensuring every decision supports your larger goals, not just short-term reactions.
A business sale is both a financial and personal milestone. At TQM, we help you prepare early not only for what the numbers mean, but for what this moment represents in your life. Our approach builds confidence through planning by clarifying your post-sale goals, control by managing taxes, liquidity, and reinvestment with precision, and clarity by defining what this next chapter should look like for you and your family.
Many accomplished people reach a point where success feels less like progress and more like motion. We help you pause and reconnect your wealth to your purpose. With our 3C framework, we start by creating clarity about what truly matters; family, freedom, philanthropy, or creativity. From there, we build confidence through planning that aligns your financial strategy with those priorities, and control by ensuring your plan adapts as your purpose evolves.
Change, even when expected, can unsettle the most capable people. At TQM, we help you regain confidence through a clear, step-by-step plan that organizes your financial picture and redefines your goals. We bring control by simplifying decisions and coordinating the professionals around you, and clarity by helping you move forward with assurance and stability. Our role is to bring calm to what feels uncertain.
Wealth can be a gift of freedom or a source of confusion; the difference is preparation. We work with families to help the next generation develop confidence through understanding and clarity through shared values. Together, we create structures that foster financial maturity and generosity, not entitlement. Our 3C framework brings control by ensuring your legacy is guided by purpose and protected by thoughtful planning.
Trust is the foundation of every relationship we build. At TQM, confidentiality is not just a policy; it is a discipline. We safeguard sensitive information through secure systems and precise coordination with your advisors. Our 3C approach brings confidence in the integrity of every process, control through meticulous communication, and clarity in knowing your affairs are managed with respect and discretion.
Stepping back from a demanding career can be both liberating and uncertain. At TQM, we help you design this transition with intention. We begin by creating clarity around what fulfillment looks like beyond work whether that means family, travel, service, or mentorship. We build confidence through planning by aligning your financial structure with that new lifestyle, and control by ensuring your income, investments, and time work together to support your evolving vision.
Schedule Your Private Wealth Strategy Call
Book a 1-hour session with Marcel V. Quiroga, RMA®, Founder and CEO of TQM Wealth Partners to get a clear, personalized roadmap for your financial future. Marcel will help you uncover financial blind spots, quantify your Critical Path, and define the steps needed to protect, grow, and align your wealth with your personal values and long-term vision.
Marcel V. Quiroga, RMA®
Founder and CEO
TQM Wealth Partners

Our Team

Marcel V. Quiroga, RMA®
Founder and CEO

Jordi A. Bakovic, CFP®
Wealth Adviser

Miguel A. Rios, CFP®
Wealth Adviser

Maja Badzak
Administration and Marketing

Alexandra L. Bakovic,
ATC, EdM
Program Manager –
The Legacy Dialogues



